Social Grams

In a post-Scrabble world, BannanaGrams has made spelling cool again. Recently I was playing and losing the game with my family and it got me thinking, what would a social enterprise themed round be like? What words make up the common vocabulary of today's social entrepreneur?

Check out the SocialGrams I came up with below and let me know what other words you think belong in the bunch.


Definitions
Vertical:
1. Impact: Includes social, environmental, and financial impact and must be the core competency of the social venture.
2. Metric: The quantitative and qualitative measurements that demonstrate to key stakeholders the impact of the venture.
3. Cashflow: One of the greatest challenges facing social entrepreneurs, the lifeblood of the organization.
4. Obsessed: A characteristic of high impact social entrepreneurs who are extremely driven and committed to realizing social change.
5. MDG: Millennium Development Goals are being addressed more substantially with grassroots social enterprise than through traditional aid programs.

Horizontal:
1. Mission: The driver of all social ventures, delivered by the social venture to address needs within an under served market, customer base, or community segment.
2. Exit: An exit strategy assures that the social venture does not make its customers or beneficiaries permanently dependent on it for their well being and that the organization can function beyond its founding social entrepreneurs.
3. Design: Crucial to the development of effective products and services aimed at solving a social sector issue. You must know what the end user needs, wants, and intends to use your product. You must also understand the ways in which your organization will impact the immediate and long term futures of the communities in which you work in.
4. Replicate: Ensures that the social venture's best practices and model can be expanded to serve greater numbers of people in an exponentially greater number of communities around the world.
5. Hybrid: The reason why social ventures are more efficient at addressing social issues, because unlike aid and charity models, they combine the best of the social and business worlds for sustainable and systemic solutions.
6. Humble: Social entrepreneurs know they are not the solution to the world's problems, but part of the solution. They recognize that systemic change is only possible when organizations partner with the communities they serve.